The Fair Trade Principal in Kilimanjaro

The principal of Fair Trade came into vogue in the 1980s when Anita Roddick formed the Body Shop chain based on her own exhaustive confirmation that everything purchased and used in the manufacture of her cosmetics had been traded fairly. It was a guiding principal in her business ethic that Dame Roddick used the produce of small scale suppliers from all over the world, and ruthlessly drew attention at every turn in the way to corporate exploitation of peasant farmers and producers.

Eco-tourism

This is an odd principal to apply